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The Pixel 6 and Pixel 6 Pro were officially announced on October 19, 2021, at the " Pixel Fall Launch" event, and became available in nine countries on October 28. In November 2021, Google Canada announced that actor Simu Liu, who portays Shang-Chi in the Marvel Cinematic Universe (MCU), would serve as the Pixel 6's brand ambassador, days after Liu shot a video as part of Google TV's "Watch with Me" marketing campaign. Furthermore, models of the phones were available on display at the Google Store Chelsea in New York City prior to the launch event. Additionally, the company partnered with Channel 4, the NBA, and Snapchat to promote the phones. Google kickstarted the phones' marketing campaign early, beginning with online videos, billboards in major cities, and magazine advertisements. A successor to the chip was reported to be in development by October 2021, believed to be for the Pixel 7. Despite being marketed as developed by Google, close-up examinations reveal that the chip contains numerous similarities with Samsung's Exynos series. The chip is named after both Google's TensorFlow and Tensor Processing Unit (TPU) technologies. Previous Pixel devices had used chips from Qualcomm, with Google having begun developing its own chips (codenamed Whitechapel) in as early as 2016. The Pixel 6 and Pixel 6 Pro were previewed by Google on August 2, 2021, which confirmed the phones' new designs and the introduction of its custom Tensor system on a chip (SoC).